How to Optimise Twitter for Business

So, you have been using Twitter to market your business, and the experience, daunting. Building a large following has been tasking and getting retweets even harder. That’s alright; the starting can be challenging.

Twitter remains one of the best platforms to promote businesses. With Twitter, you are always in the know of the latest happenings which you can convert to a meaningful conversation with your fans. That’s just one out of the many ways to optimise Twitter for business.

Let’s look at the other ways you can.

How to Optimise Twitter for Business

Perfect your Profile

The first thing to start with is your profile. Make your profile as perfect as possible. Let people stop by at your profile and be wowed.

Name and handle: Your name and handle should be simple enough for people to remember easily. Avoid using too many symbols as it can hinder you from being tagged or mentioned.
Bio: Your bio should be concise and straight to the point. With the available 160 characters, state clearly what your business is about. You can include keywords relevant to your business. In your bio, include a link to your website if you have one.

Profile Picture: When you post a tweet, your profile picture is subconsciously the first thing people will want to see. Your profile picture should be your logo. Your logo is what communicates visually what your brand is about.

Header Image: Your header image is the first thing people see when they visit your profile. Therefore, it would help if you paid attention to it. Keep it attractive and let it resonate with your brand.
Pin Tweets: View pinned tweets as story updates on WhatsApp and Instagram. When you have important information about your brand that you want people to see, pin it to your profile. You can also add a link to your website for more information.

Use Polls

Enhance engagement with your followers with Twitter polls. Want to know what your audience thinks about a new product you are working on? Why not create a poll so that they can share their thoughts.

Stay Up to Date With Twitter Trends

One of the effective ways to optimise Twitter for business is leveraging trends to build engagement.

Wrap your content creation strategy around the latest trends in your Twitter community. Know what people are tweeting about, know the kinds of content your followers and the Twitter community, in general, are interested in.

While you get involved in the trends, use the hashtags that come with the trends. Connect your brand in a way that fits a particular trend.

Use Twitter Cards

Another way to optimise Twitter for business is by using Twitter cards. This is one feature that most brands aren’t aware of.

Twitter cards are great for bloggers who want to share more information in their tweets. When you or anyone else share a link in your tweet, Twitter cards allow users to see added information like images and videos.

To get started with Twitter cards, add a snippet of codes to your webpage and users will be able to see not only the link but also a ‘’card’’ that displays images and more information related to your website.

Explore Different Content Formats

Have you been creating contents containing only texts and images? You probably recently started using videos. You should consider adding gifs to the list.

Gifs are a great way to add fun to your tweets. Create a story about your brand and communicate it with a gif.

Also, combine all your content around text, images, videos and gifs to drive more engagement. Don’t stick to one.

Hashtags

Twitter is the king of hashtags; get many people to tweet about a subject using a uniform hashtag and watch how the hashtag trends.

When using hashtags, use two or three of your best hashtags instead of clustering your tweet with several of them. Remember to use relevant hashtags.

These are the basic ways you can optimise Twitter for business. Feel free to do more things that suit you as long as it gives you results. Is there anything not listed here? Let us know in the comment box.