AdWords vs AdSense: Understanding the Differences
Google AdWords is used to create ads served on Google’s Search Engine Results Page and Google’s network of partner sites (sites that partner with Google to display ads). Google AdSense…
6 Benefits of Social Media for Businesses in Nigeria
Social media has grown into a virtual community where people from different geographical locations can connect with each other, interact and share ideas and information. Beyond the exciting experience that…
7 Google My Business Best Practices Every Business Should Follow in 2018
Google My Business (GMB) is becoming more and more popular, and most business owners are now aware of the benefits they can get from it. However, the majority of business…
5 Factors to Consider When Picking Your WordPress Website Theme
Picking the right WordPress theme can seem easy until you have worked with five themes already and you are still struggling to put out just what you want for your…
How to Fix Bounce Rate on Your Website (or Blog)
On Google Analytics, one of the conspicuous statistics is the Bounce Rate. The rate is expressed in percentage and serves as an indicator of how people perceive your content. When…
5 Facebook Marketing Tips for Small Businesses in Nigeria
Facebook is perhaps the most widely used social network in the world, offering lots of opportunity to businesses to reach countless leads. If you own a small-scale business in Nigeria,…
4 Reasons Why Keyword Research Is Important in Content Marketing
Keyword research is a common practice in SEO that involves a thorough investigation of words and phrases that people enter into search engines like Google and Bing. It is essential…
How to Grab Attention in 8 Seconds, for Business Marketing
Attention is now a scarce commodity – becoming scarcer by the day – and according to research, the average human attention span in the last few years has reduced from…
10 Best Chrome Extensions for Digital Marketers
If you are a digital marketer on top of your game, you would have several digital marketing tools in your arsenal. These tools usually come as standalone apps or web…
Emmanuel Ibekwe: Top 5 Digital Marketing Strategies to Boost Attendance for Events in Nigeria
Marketing events to Nigerians could be a little bit easy if the event is a “fun-fare” event. However, for a professional event or conference, the tale is usually a bit…
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