Digital marketing automation refers to software and technologies created to make marketing more compelling, effective and efficient on multiple channels online and automate repetitive tasks. Digital marketing encircles all marketing…
Being a content creator is a lot more than it sounds.  There are very few digital marketing strategies that don’t include content creation as a plan that’s why 91% of…
Brand Storytelling is simply the use of real and psychological (emotional) stories of an organization to promote growth. Using this type of content marketing helps appeals to the empathetic side…
With YouTube having over a billion users which is almost one-third of all people on the Internet, it has become a very important channel for business and service providers to know how…
A social media marketer is a person who uses social media platforms to promote brand awareness, generate leads, and also increase traffic. Apart from promoting brands and business, a social…
Landing page optimisation which is a subset of conversion rate optimization basically means the process of improving different elements on your website to increase conversions. With Google and other advertising…
With over 2.77 billion social network users, social media has become a daily part of our lives. That’s why every business needs a presence on social media. With lots of…
With over 300 million monthly active users, Snapchat is surely a platform to market your goods and services. The following gives an insight in using Snapchat for Business. How to…
WhatsApp marketing is an aspect of marketing a lot of digital marketers underestimate, even though it comes in handy and requires no extra cost. To take advantage of the marketing,…
I have seen a lot of online businesses, e-commerce sites and new blog/forum/website owners hit the rock as soon as they kick off their online business, majorly due to lack…
