Nowadays in the business world, email has become the standard of communication, but some businesses aren’t using the right email address that favours their business. When you ask these businesses for their email address, instead of giving you something like info@businessname.com, they give you a Gmail or Yahoo email address.

The address can be something like businessname@gmail.com or businessname@yahoo.com. Most of the time, the business owners that give such email addresses do it because they are used to Gmail and Yahoo Mail. However, they are missing out on the benefits of using their own domain email address.

In this post, I will talk about some of the benefits of using your own domain email – against using Gmail or Yahoo Mail.

Benefits of Using Your Own Domain Email

Credibility and Professionalism

Out of all the benefits of using your own domain email, that I will talk about in this post, credibility and professionalism accorded to domain email is the most paramount. When you exchange email address with leads, and they see an email string like info@businessname.com, the leads tend to be comfortable working with you.

This is because leads believe that for you to have invested resources in developing a professional website for your business and use your own domain email, you take your business seriously; so they take your business seriously, too – and believe your business is credible.

Another benefit of using your own domain email as regards credibility and professionalism comes into place during recruitment. When you are recruiting candidates, and ask people to send their CVs and cover letters to businessname@gmail.com, most Nigerians believe it is a scam or “GNLD marketing” recruitment.

However, when you ask people to forward their application documents to an email like careers@businessname.com, applicants are convinced the business is genuine. And they not only rush to send in their application, but they also visit your website to read more about your business.

Another angle where using your own domain email make your business look credible is in when the email address is printed on your marketing materials. When your business card, flyer, banner and other marketing materials carry your own domain email, your business looks professional to people that come across the materials.

People Remember Domain Email Address Easily

For you to understand this benefit of using your own domain email, I would like you to imagine a hypothetical scenario.

Imagine that a lead visits your website, after doing a Google search for a product or service you render. The lead has landed on your website because your website has a strong SEO, and after reading the description of your product or service, the lead contacts you through the contact form.

You aren’t able to respond to the lead until several hours had gone, and on replying, you sent the email from enquiry_businessname@gmail.com. In this scenario, the lead is likely to get lost as he or she would be wondering how you got in contact with him or her.

On the other hand, however, if the reply comes from enquiry@businessname.com, the lead is likely to quickly remember that he visited your website and made an enquiry. And the more you and lead exchange emails, the more your brand name and website resonant with the lead.

Domain Email Address Is the Best Sender Address for Email Marketing Campaign

The last benefit of using your own domain email that I will talk about in this post is on email marketing. Collecting email addresses from web visitors and sending them promotional email have been proven to increase website revisiting and conversion rate.

But to get results from the email marketing, the sender address must be your own domain email; if the sender email address is businessname@gmail.com, the email campaign might end in the spam box.

If the email doesn’t end in the spam box, the recipients won’t trust the sender, and instead of acting on the email, they either delete it or flag it as spam.

Now that you know the benefits of using your own domain email, you might be wondering how to get your own personal domain email; it is easy to get — all you need is to have a professional business website developed for your business.

During the process of developing and hosting your website online, you would get access to webmail, which serves where you would be creating your own domain email addresses. If you already have a website designed and hosted for you, talk to your web developer to help you set up your personalised domain email addresses, and start enjoying the above-discussed benefits of using your own domain email.